From @Gaby over on Micro.blog who wrote a great post about why and how he blogs:
I have gone through many stages. At first, I wanted to be — unknown to myself at the time — a brand. I wanted to write and blog like the blogs I was reading at the time, most of them — if not all of them — tech related.
I had this same debate what to write about when I was starting my blog. It was far too easy to keep putting it off from the fear of not knowing what my niche would be. I felt like I needed a specific focus and purpose to my writing, and a plan for my content. It’s so easy to get creatively trapped by the need to put up fake guidelines that only serve to become a barrier to entry.
I pour out all my feelings, snippets of my life, photos, the things I like. I write about anything and everything that it’s in my head.
I still do enjoy the occasional tech blogs, but I do enjoy personal blogs more.
Write about what you love, what inspires you, and what you want to share with the world. Perhaps a niche of content matter will come to the forefront in the process, or perhaps as Gaby mentions it will remain whatever your heart desires. This is part of the reason why my trial of Plausible on my site was short lived. I didn’t want to be subconsciously lured into writing about what gets the most views, rather to write without borders and restrictions. I quickly discovered the stats don’t matter to me whatsoever…
…what really matters are the words.