Anyone wondering what Facebook’s rebrand and future plans could hold should drop what they’re doing and go read Cheri Baker’s post about the metaverse. Then read it a second time. And only then, honestly ask oneself if this is something any of us really need or want. Or if maybe, just maybe, there are more pressing needs to concern ourselves with in the real world. You know, the one that’s burning all around us.

Does Zuckerberg even watch the news or look out his windows?