Is it pronounced “Jif” or “Gif”?

The debate is long and unresolved … BUT.. I hadn’t heard the ‘Jif’ stories before.

I’ve always pronounced it “JIF”, seeing as:

• It’s easier to pronounce that way in my opinion.
• It reminds me of peanut butter, and peanut butter is a gift to humanity.

Thanks for attending my TED talk.